TechCrunch article In the past, most startups that wanted to market their own products were forced to buy direct from companies like Amazon and Google.
Those companies have historically been notoriously slow to respond to new orders and were therefore able to take a large portion of the profit on their own product launches.
That’s why the majority of new products that come out of startups come from companies that have already been established.
But a growing number of companies are starting to build their own marketplace software and services to make their product launch easier.
Those are often smaller, independent companies that are also looking for ways to make money off their product launches, but with less oversight.
TechCrunch has identified the top 10 ecommerce software and marketing services companies for 2018, which includes three that have not previously been on Recode’s list.
Amazon has become the largest platform by far, with more than 60 percent of its market.
But it’s not all rosy for the smaller startups out there.
The top three are: