How Facebook Ecommerce Merchandising Got Better For African Online Merchants

In 2018, Amazon announced it would buy ecommerce platform Merchandises and add a $100 million round of financing, making it the first ecommerce startup to do so.

But it didn’t take long for other ecommerce players to make similar moves. 

Facebook recently announced it was launching its own ecommerce marketplace for African merchants. 

On Facebook’s Ecommerce Marketplace, African merchants will be able to make payments to their account directly through Facebook. 

According to Facebook, the new marketplace will be available to merchants in over 70 countries, including Nigeria, Ghana, South Africa, Kenya, Tanzania, Tanzania and Zimbabwe. 

In addition, Facebook has added its own app, Ecommerce, which will allow African merchants to create, sell and manage their own e-commerce products. 

Ecommerce has become increasingly popular among African entrepreneurs.

In 2018 Facebook announced it had made $7.7 million in payments to online retailers. 

Today, Facebook says more than 5 million people from more than 150 countries use its Ecommerce platform. 

At the same time, ecommerce businesses in Africa are facing a lack of capital. 

“For many, a payment from Facebook is the first step to getting a new product and a better customer experience,” said Kianne Crouch, VP of Business Development for Facebook.

“We are proud to be a part of the global community of merchants and help them grow and prosper in this new era of ecommerce.” 

Amazon is making it easier for African entrepreneurs to make purchases with its ecommerce platforms. 

The Facebook platform will now allow African customers to make direct payments directly to their Facebook accounts. 

It also promises that if a user doesn’t have Facebook on their account, they will receive an instant PayPal payment via Facebook Messenger. 

If a user wants to get more information on a product, they can also use Facebook’s Shopping app to get all of the relevant information. 

And Facebook has partnered with several ecommerce vendors to create and sell more products through the new platform. 

 In 2018 Facebook made $1.6 billion in sales, making the company one of the largest online retailers in the world. 

Amazon, of course, has the lion’s share of the ecommerce market. 

However, Facebook’s success in the e-tailer market has led it to be an increasingly popular platform for merchants to sell their goods online. 

For African entrepreneurs, Facebook offers more of a pathway to success than Amazon does. 

Although the platform has many advantages for African businesses, some of its disadvantages have also helped to slow the eCommerce adoption rate in Africa. 

Many ecommerce companies are struggling to reach the vast majority of consumers in Africa because of the country’s limited internet access. 

Even if they manage to reach their target audiences, many of the companies in Africa rely on Facebook to reach a broader audience. 

As Facebook is now opening up the platform to more ecommerce merchants, it will open up its platform to a wider range of merchants.

Facebook says it will help more merchants in Africa reach customers, grow their business, and attract more customers. 

What do you think of Facebook’s move into ecommerce?

Tell us in the comments below. 

Read more posts from MBC Digital Marketing: African Business: What is a Digital Business? 

How can you make your business work better with Digital Marketing? 

The best way to get a digital product? Facebook: Digital Marketing 101 What’s next for MBC’s digital marketing team? 

Digital Media in Africa: A Brief History of Digital Media in South Africa Digital Advertising in Africa More posts from MBC Digital:  MBA Digital

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