Ecommerce has been a major part of the growth of the consumer economy, but there are many different types of businesses and retailers to choose from.
It’s no surprise that a wide range of brands are currently looking to launch their first online stores, and while there are plenty of new offerings, there is one area where the market has been stagnating: pricing.
The number of different retailers competing in ecommerce is massive, and many are still focused on getting in the door first.
In a recent survey conducted by IHS Markit, only 7% of consumers said they had decided to shop online before shopping at a physical store, and it seems like the trend is continuing.
A lack of differentiation in pricing means that consumers are not getting the best value for their money, according to the survey.
There are also some concerns that this trend could continue, with consumers wanting to shop at their local supermarket for the same price as a big chain.
While this is a problem for retailers that are trying to compete on price, it can also lead to a more complex shopping experience for customers.
What do you think is the biggest risk facing ecommerce today?
Let us know in the comments.