The NHL will continue to expand its ecommerce presence in the U.S., but its focus is on building a strong brand, according to the league’s CEO.
In an interview with NHL.com, Mike Johnston said the league continues to build on its brand by creating online and offline sales and events and connecting fans to its team.
“We want to make sure that we’re connecting fans with our team, and we want to connect them with events, we want them to be part of the team,” Johnston said.
The league has seen a surge in ecommerce activity since the league moved to online play in the summer of 2016, but Johnston says the company still needs to work on some of the technical issues to make it a success.
It will take time for the league to fully utilize its new online platform and Johnston expects it to be a long-term process.
“We’re not just going to build it out today.
It’s a big project,” he said.
“It’s going to take a long time to build this out.”
There’s more than a little competition, too.
Last year, the NHL began testing a new ecommerce platform for the 2017-18 season, called the NHL Connective.
Johnston said he was excited to see that the league is embracing technology that will allow the league and its players to have more control over their online presence.
“The fact that we can control that with a device and a mobile app, that opens up a lot of possibilities for us to build our own product, our own brand, our brand and our brand partners and partners that will make us more competitive,” he told NHL.org.
We need to find out if we can do that.
When the NHL started experimenting with an online marketplace, it was pretty cool to see it grow.
I thought it was a pretty big leap forward.
I think it’s time for us, in my opinion, to take the next step and start really looking at how we can make our digital presence more sustainable and sustainable and also how we do more to engage with our fans.
“It’s a question that the NHL is likely to face with every iteration of its eCommerce platform, Johnston said, though he wasn’t ready to commit to a specific date when it would debut.
However, he acknowledged that there are some hurdles to jump through, like the technology and how to connect fans to their teams.
The NHL has made some significant progress in the last few years, especially when it comes to its eShop.
It launched an all-digital experience in 2017, and the league has since made several changes to its mobile and social channels.
There is also a need to do more marketing for the digital marketplace, Johnston added.”
Johnston also said that the team is focused on creating a sustainable business.””
Now, we have a physical physical presence, and a digital product, but I think we need to start working more on that.”
Johnston also said that the team is focused on creating a sustainable business.
“It’s about how we think about how our brands and our communities are connected,” he continued.
“If we’re not working together, we’re going to be disconnected from our fans, our communities, our teams.
I feel like we’re still in that phase right now.”
There’s no question that it’s a very challenging business to operate, but we think we’re doing a really good job of making it more sustainable.
“The NHL is one of the fastest growing sports leagues in the world.
Last year, it saw a record-breaking $2.9 billion in revenue, including $3.7 billion in online sales and $3 billion in mobile sales.
Johnston expects the league will continue its growth as more fans become involved.”
That’s the future of the NHL.”