A day after its launch, Amazon is set to be officially renamed ecommerce, a name it hopes will bring more consumers into its ecosystem.
The company has been working on the new name since February and is set for an official unveiling on Tuesday.
Amazon is the world’s largest online retailer and online marketplace, with 1,600 locations across India and other parts of the world.
A new name for the online retailer is a key part of the company’s efforts to change the face of the online retail market.
For decades, the term ‘ecommmerce’ meant ‘the business of buying, selling and delivering goods and services online’, according to the website, and Amazon’s ecommerce strategy has been to bring more people into its stores.
It is now known as ‘ecome’, after the e-commerce platform it is building for online shopping.
This new name will also help Amazon in its bid to be more visible to the Indian market.
The brand is also working to boost the visibility of the brand in other parts the world as well.
While the company has started using the name “amazon”, it will be renamed as “Amazon.com” to make it easier for customers to locate the online shopping site.
However, some users are sceptical of the new branding.
Many people feel the ecommerce moniker has already lost its meaning.
I have noticed that many online shops and brands are using the ‘ecOMmerce’ logo as their logo for their online stores.
What’s wrong with ‘ec’ and ‘merch?’ asked one person.
Amazon has already changed its name for ecommerce.
Why is this necessary?
What do you think of Amazon’s new name?
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