The NFL doesn�t support e-commerce retailing, the league said Tuesday, but the NFL Players Association is lobbying the league to be on board.
The NFLPA is one of the few entities that has a real stake in e-shipping, which has been a topic of conversation since a 2015 ruling by the U.S. Supreme Court that the NFL�s business model for allowing players to sell merchandise on its own site is a violation of antitrust law.
The ruling overturned the NFL’s current rule, which prohibits e-shop sales on the league�s own site.
The ruling allowed e-sales to resume on the NFL site.
But last month, the Supreme Court said the NFL could continue to operate its own website and that players could continue buying merchandise directly on their own sites.
The NFL was also allowed to continue selling merchandise directly from Amazon.com through the NFL Store, but those sales would have to be at the NFL website, which is owned by Amazon.
The company was allowed to do so, but not on the site itself.
The league also said it supports the NFLPA�s argument that the current rule has been struck down on antitrust grounds, and it has been able to negotiate a new rule that includes e-selling.
The new rule was expected to go into effect in early 2019.
The players’ association has been pressing the NFL to take action on e-shipments for months, arguing that the league can�t allow a new practice without also requiring that it follow existing antitrust rules.
The players said in a statement that the players are not opposed to e-ships on the football field, but they want the league and the league offices to be able to work together to solve the problem.