How to use a CRM tool to help drive traffic to your ecommerce store

Recode article In this week’s Recode: we talk to Jeff Weiner, chief marketing officer of ecommerce company Dymo, about how he leveraged the CRM tools he used in his role at ecommerce giant Dymos to help increase traffic to his ecommerce business.

We also talk about a new product from the team at Shopify that offers shoppers a way to share links from their favorite brands with other shoppers.

The latest episode of Recode at 10 p.m.

ET on Dec. 13.